Turn Conversations Into Clarity
88Insights is the market research division of 88GB. We combine fieldwork, consumer behavior mapping, and digital-first testing to decode what your audience really wants—so your brand decisions are sharper, faster, and grounded in reality.
👉 Book a Research ConsultWhat We Do
We provide the actionable insights you need to win in complex markets.
Consumer Understanding
Step into your customer’s world. From in-habitat conversations to behavior mapping, we reveal why people choose, switch, or stay loyal.
Brand & Product Decisions
Validate your next move. Packaging tests, positioning studies, and communication checks that give you answers before you go live.
Agility & Scale
Move at the speed of business. Group opinion panels and quick-turn digital research designed for brands that can’t afford to wait months.
Why 88Insights
Our unique model ensures insights are not just reports, but catalysts for growth.
Integrated with Execution
As part of 88GB, insights don’t just sit in a report—they fuel campaigns, content, and GTM strategies.
Ground + Digital Mix
From mill visits in Tirunelveli to packaging split-tests on Instagram, we blend traditional research depth with digital agility.
Agile & Boutique
Faster turnaround than global research giants, but more structured than unorganized local shops.
India Context First
We understand regional nuance and multilingual markets better than anyone—because we live it every day.
Proof Points in Action
Explore how our methodologies delivered tangible, measurable results for brands just like yours.
A Clear Return on Investment
Our research translates directly into measurable business outcomes.
The GCC Advantage: Centralized Intelligence
Global Capability Centers (GCCs) in India are evolving beyond cost centers into strategic hubs for market intelligence and analytics. This section illustrates how leading brands leverage these centers to synthesize primary research and inform global strategy, creating a powerful feedback loop for innovation and growth.
India GCC Hub
Analytics & Research Engine
Actionable Insights
Data Synthesis & Reporting
Global Strategy
Informs Regional & Global Decisions
By centralizing primary research analysis, brands ensure consistency, speed, and depth of insights, allowing them to react faster to market changes and proactively identify new opportunities across diverse geographies like the GCC and beyond.